Dinesh Kumar Views on Frozen Food Business Idea

Dinesh Kumar Chandigarh


Dinesh Kumar says,  No one can even imagine that frozen food can become this personal for Indians.

 But McCain Foods did it.

 Whenever it’s about “treat nights” with family, McCain fries, and snacks are the first ones to come to mind.

 It’s simply because of their strong and simple positioning.

 But what if the same experience were digital too?

 Here’s what ER Dinesh Kumar focus on if I were to rework this brand’s digital layer.

 1. Turn the website into a craving engine.

 Right now, it’s “Product → Description → Buy.”
 I would focus on moments like quick midnight hunger or kids' snack time.

 2. Build an interactive recipe hub.

 I’d suggest McCain recipes by focusing on this one thing: “What’s in your fridge?”

 3. Leverage social proof.

 I’d focus more on user photos, moments, and stories to connect with the customers.

 Because today, the brands don’t win solely with their product.
 But by the best digital experience around the product.

 Read More On: https://www.linkedin.com/posts/dinesh-kumar-minterminds_foodindustry-mccainfoods-buildingfoodbrands-activity-7438177969015197696-nBFb?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC0ggcQBYXCs27krmmuw4qY86M4Fus0A59w

Comments

Post a Comment

Popular posts from this blog

Why “We’ll Fix It Later” Is What Slows Most Businesses Down

Image
  There’s a phrase that sounds completely harmless inside most companies. “We’ll fix it later.” It usually comes up in small moments. A process isn’t perfect, but it works. A system has a gap, but the team knows how to manage it. Something feels slightly off, but not enough to stop work. So the decision feels logical. Keep things moving. Deal with it later. No one argues with it, because at that point, it doesn’t feel like a real problem. And that’s exactly why it becomes one. Let’s know the views of Dinesh Kumar CEO of Minterminds . It Never Feels Urgent in the Beginning The reason “we’ll fix it later” is so common is because the issue rarely feels urgent when it first appears. It’s usually something small. A report that needs a quick manual adjustment. A system that doesn’t sync properly, but only sometimes. A workflow that needs one extra step to confirm accuracy. Nothing breaks. Nothing crashes. No alarms go off. The business keeps running. And when things are still moving, it...
Read more

Dinesh Kumar’s suggestion for new founders

Image
  If I had to teach a new founder one lesson, I wouldn’t start with strategy first. Instead, I’d start with rejection says Dinesh Kumar Chandigarh Minterminds’s founder. The first few months of building Minterminds taught me something that no book or course ever could. Everyone sees the exciting parts when you start a company. The idea, the website, the first client, and the vision. But nobody sees what happens before all of this. The unanswered messages, the calls that never returned, and the meetings that end with “We’ll think about it.” Every call feels important when you start. You prepare and talk about the value you can bring to all to hear silence at the end of the call. It hits you, and you start doubting yourself, whether you made the right decision or not. But things change after some time. You start to realize that all this is a part of the process. You get to understand that building a company doesn’t mean avoiding rejection but becoming comfortabl...
Read more

Dinesh Kumar Chandigarh Minterminds views on Sephora

Image
This brand doesn’t just sell beauty products but has redefined how beauty is discovered. any guesses which brand this is? Asks Dinesh Kumar Chandigarh Minterminds’s CEO. Well, this is SEPHORA . This is the one beauty brand that has made beauty feel accessible, exciting, and aspirational. If I were strengthening its digital presence, here’s what I’d do. 1. Turn discovery into a journey. Beauty isn’t just about filters but about stories. I’d focus on stories like Find your glow based on vibe to make beauty feel like an exploration. 2. Focus on learning. I’d come up with interactive tutorials like step-by-step guides, and short expert videos so that the customers feel confident before they even buy. 3. Build loyalty. The users return when it’s about identity, like weekly beauty quizzes or My Sephora lookbook, to enable users to save their favorite routines. Beauty shouldn’t just feel like a catalogue. But like a journey online. P.S.- Do you shop at Sephora? Originally Poste...
Read more